Role: Creative Director
Activities: Brand Design, POP Display, Concept Development, Retail Display, Visual Communication, Illustration, Graphics, Artwork, Web, Photography.
When the ‘hoverboard’ craze hit several years ago, I was hired to develop a brand to distribute this product online and for retail sales. Over the course of 6 weeks, I developed the brand, all packaging & supporting printed material for this POWERBOARD as well as video and a complete retail website. We immediately became the largest importer in the US and had 57 retail locations(kiosks and storefronts) at malls across the country. Though the craze was short lived and the product is now defunct, I have a great deal of pride in the quality of work we were able to turn out in such a tight timeline.