Role: Creative Director
Activities: Brand Design, Conceptualization, Concept Development, Prototyping, Visual Communication, Press Checks, Illustration, Graphics, Artwork, UX, Web, Photography.
This is a tool line that I developed from scratch for sale online and in brick and mortar locations. There are over 30 products in this line including hand tools and consumables. I designed the brand and set the tone for all the packaging carried out by myself and my production team. A number of these tools needed to be redesigned including 3d prototyping to improve ergonomic design and packaging.