Shooting in the Studio

Shooting in the Studio

When I worked as the Art Director for Stillen, we would take groups of vehicles to ‘the cove’ which was an infinity room at a small photo studio that was up the street from our offices.  An infinity room is simply a room where all the corners have been rounded out with plywood and plaster.  The idea is to make it look like you are in an infinite white space when lit correctly, it also removes a vast majority of the reflections in photos.  We would rent the place out for the day, then run as many vehicles through as possible with a 3-4 man group.  Here are some pics that a co-worker, Mike Ulrich took during one of these photo shoots.

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The first day that we did this, we only shot about 3 vehicles – we were all so particular about the lighting and angles that it took forever.  We would paint the floor white, then repaint every time we moved a vehicle… it took forever. By the third day, we were shooting 8-10 vehicles in a day.  We stopped repainting the floors and each man had a light that they moved from spot to spot as I ran around getting all the angles. Below are a bunch of the photos that we would get from these shoots.

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I found that there were a number of specific angles that we used regularly, and if we shot each vehicle from these angles, we could edit them together in Photoshop and have all the images shot from the same height.  The angles were the 8 sides of the vehicle from a low, medium and high angle.  Then we would do details of specific parts like wheels, interior, exhaust or body components.  Having a naming convention for the angles made life easier for example 2010_350z_PSF34_L means ‘Passenger side front 3/4 angle low’.  Below are a few of the Photoshop tweaks and merges that I’ve done using the studio shots.

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Creativity is thinking up new things. Innovation is doing new things.