Role: Creative Director
Activities: Brand Design, Conceptualization, User Research & Idea Testing, Concept Development, Prototyping, Visual Communication, Press Checks, Graphics, Artwork, UX, Web, Photography.
Shanasana is a kitchen product line designed for sale at brick and mortar locations as well as online. This project entailed designing a packaging and brand look that would stand out in a retail environment as well as show off the product quality. Packaging for 50 products, a website, a POP display and a series of Amazon listing stacks were created in a very short time frame.