This issue of BSTQ was a bit of a rush job, so we stepped outside of our usual process and moved quickly. The idea was to show the chain of service of medication from the creation of the product at the pharmaceutical corporation, to the doctor writing a prescription, to the pharmacist delivering it, to the end user who takes it.
My initial sketch (above) is of little avatars or little ‘weeble’ people as they said. The goal of the ‘weebles’ was to take a complex image and simplify it with some simple graphical avatars to represent each section. The idea was well received at first, but after a day or so of mulling it over, they decided to stick with the photo realistic painting technique.
At this point though, we only had a day or so left until the final art deadline, so we decided to go right to final artwork without another sketch approval process. After working with them for a few years, I feel confident enough in understanding their needs to do this, but I don’t recommend it if you don’t know your client well.
Below you can see the first draft of the cover:
The feedback was to make them look less happy and more serious and professional – below you will see the second draft:
The final bit of feedback was to change the guy in the background (the pharmaceutical CEO type guy in the suit), and to add some color to the patients shirt so they can match the headline text to a color – Round 3 below:
This final draft was approved quickly, and below is the final oversize artwork that I sent to the layout artist so he could have some play for the interior article.