Gorilla Man Illustration – Step by step

Gorilla Man Illustration – Step by step

Here is a step by step breakdown of a conceptual illustration I did for a client.  The product is called No Bush and it’s a lotion that removes hair.  The client wanted a very specific look for their mascot/spokesperson.  A sexy male in excellent shape who had the head of an ape or gorilla with the hairless body of a man.  The face and head should be a human/gorilla hybrid with longer human hair and stubble, but still have the face of a gorilla.  The ultimate goal was to create a character that women would find attractive and men could want to be. Furthermore, they asked that he be standing with a few very attractive but not slutty women to add to his sex appeal.

This is now the model that they are using for magazine and TV advertisements for this product.



Creativity is thinking up new things. Innovation is doing new things.