Gorilla Man Illustration – Step by step

Gorilla Man Illustration – Step by step

Here is a step by step breakdown of a conceptual illustration I did for a client.  The product is called No Bush and it’s a lotion that removes hair.  The client wanted a very specific look for their mascot/spokesperson.  A sexy male in excellent shape who had the head of an ape or gorilla with the hairless body of a man.  The face and head should be a human/gorilla hybrid with longer human hair and stubble, but still have the face of a gorilla.  The ultimate goal was to create a character that women would find attractive and men could want to be. Furthermore, they asked that he be standing with a few very attractive but not slutty women to add to his sex appeal.

This is now the model that they are using for magazine and TV advertisements for this product.

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Creativity is thinking up new things. Innovation is doing new things.