Here is a step by step breakdown of a conceptual illustration I did for a client. The product is called No Bush and it’s a lotion that removes hair. The client wanted a very specific look for their mascot/spokesperson. A sexy male in excellent shape who had the head of an ape or gorilla with the hairless body of a man. The face and head should be a human/gorilla hybrid with longer human hair and stubble, but still have the face of a gorilla. The ultimate goal was to create a character that women would find attractive and men could want to be. Furthermore, they asked that he be standing with a few very attractive but not slutty women to add to his sex appeal.
This is now the model that they are using for magazine and TV advertisements for this product.